AmeriColor Soft Gel Paste is the first choice of top decorators worldwide. This dusty rose will not disappoint. It will deliver a trendy, calming color that will make any treat captivating. Need to color royal icing, buttercream, or fondant? How about cookie dough, cake batter, or macarons? AmeriColor Soft Gel Paste is the best way to bring deep, vibrant color to any project—and get consistent results from batch to batch!AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel, and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, “Serious color for the serious decorator!”