Soft gel paste food colorings are the perfect solution to your cake decorating needs. The soft gel design allows the color to dispurse more easily which makes it easier for you to make the exact same color every time. All you have to do is measure your color by drops, then you can repeat the recipe over and over. This soft gel by Americolor corporation comes in many different colors including a super black color. The super black color is great for adding details and finishing touches on your cakes or cupcakes.