Soft gel paste food colorings are the perfect solution to your cake decorating needs. Due to the properties of the soft gel paste food coloring then you can create the exact same color every single time. Just measure your color by the amount of drops you add, then you can repeat the recipe over and over. This soft gel by Americolor corporation comes in many different colors including a nice deep pink. The deep pink color is great for adding details to your cakes or cupcakes for birthday parties, baby showers, and pink tea parties.